New Brunswick (Canada) invites the world to explore the province through its new five-year tourism plan.
According to a report, the proposal, entitled The Invitation, comes as pandemic-related border measures continue to ease.
Tourism Minister Tammy Scott-Wallace said they would like the province to be Atlantic Canada’s most popular vacation destination.
“We’ve missed our family and friends from outside of Atlantic Canada for more than two years now,” Scott-Wallace said during the unveiling on Monday in Saint John.
In a press release, the department stated that it is planning to begin implementing the strategy through a master storytelling project that uses marketing strategies to highlight residents who show pride in their communities, offering authentic experiences that are unique to the province, and instilling a feeling of pride in the province by highlighting the distinct local character of the province’s communities.
The program also offers a summer sweepstakes event called #RSVPNB that encourages participants to gather their family and friends to their favorite destinations and places.
The winners will be awarded an all-expenses-paid trip for the winner and three guests to take in the very best that the province has to offer, with the assistance of a travel concierge.
“We want to make people see, hear and feel like New Brunswick is their place in the world,” said Scott-Wallace. “The Invitation showcases our province as the best place to visit, live, and build businesses.”
The plan includes a variety of indicators, such as the increase in overnight visitors by 33% from 1.45 million and increasing the provincial tourism Sentiment score–which measures the perceptions of travelers online about the province and its tourism services by 21% from 16.5 and 20.
Furthermore, the province hopes that the plan will expand the province’s workforce to 405,300 by 2024, achieve net interprovincial migration levels of 1,000 each year, and welcome 7,500 newcomers annually by 2024.
“We need to lean into our natural assets, be proud ambassadors, and invite the world.”
This story originally appeared on Country 94.